3D Metaverse Gallery

As part of their road show of events around Europe, we created an innovative and immersive virtual exhibition space for Thales. The 3D metaverse allows guests to join from around the world via VR headsets or a laptop, and showcases Thales’ cybersecurity products in four distinct zones in a futuristic gallery. Guests can move around the space, watch videos, talk to each other and interact with a host to ask questions and get more information. All without the need for a costly physical space, staffing costs and travel time.

Organising and running events is expensive and time-consuming. Stands and spaces need to be transported, built and then taken down just to do it all again somewhere else. When you factor in staffing and travel, it all adds up. And that’s before we consider the environmental cost of travel for hundreds or thousands of people…

However, nothing beats the genuine human interaction and connection you get at in-person events. Talking to real people, moving around a real space and engaging with content as you want to is something that virtual events often struggle to replicate.

But not anymore. Working with Thales, we’ve created an immersive, innovative and memorable world that retains everything that’s good about virtual events, with none of the barriers.

Thales approached us to develop a way to demonstrate and educate users or potential customers about their products. A way to engage people around the world. And a way to present information in an innovative way. 

So we did. And we created something truly unique.

We built a 3D metaverse environment in the style of a futuristic gallery. Delegates join as an avatar via a web browser or, even better, a VR headset and can freely navigate four separate zones, each showcasing a different collection of cybersecurity products. They can click on or interact with different displays, watch videos, see products and hear audio descriptions. When they want to go somewhere else, their avatar moves around the virtual world just like a video game character.

Within the gallery, other delegates can be seen walking around, and everyone can communicate with each other. Whether it’s catching up with colleagues or meeting new acquaintances, chatting with other delegates or networking with industry leaders, the benefits of real-world events are all there.

What’s more, a host is always in the gallery. They’re there to guide delegates around the zones and collections, answer questions, draw attention to key points, and elevate the experience to something personable and unique to each user.

The range of possibilities are endless. Entire groups, made up of people joining from around the world, can be taken through the space by a host. They can be shown marketing and product materials in the order they’re intended. They can be given additional information and context before and after viewing an ‘exhibit’. And they can ask any questions they might have on the way round.

While the virtual gallery works on any device with a browser, VR makes the biggest impact. So, as part of the project, we shipped two flight cases full of VR headsets to Thales. This Experience in a Box can then be shipped around the world to different offices or road show destinations.

Bringing their products to life in engaging and innovative ways has brought a raft of benefits to Thales. They’re no longer limited by physical locations, widening their potential customer base. What’s more, the gallery can be updated with new information and content. It’s a living asset that’s still delivering ROI for Thales, evolving as their business, the market and their customers do.